The Story of Sugru: From “hmm” to “yay” via “eureka” and “wow”.

This is an incredibly well told story of a product designer,  Jane Ní Dhulchaointigh. Jane came up with the idea in 2003 when she was inspired to fix things around the house rather than buying new a new knife. After mixing fimo and sand together she and a team of material specialists went on to develop Sugru further.

What really engages me with her and her product was how it actually all came about and the excitement and nasty trenches she had to go through before getting her dream off the ground. I think this is one of the first companies that have actually documented (to some extent) the journey of their business to full fruition. I think what really got to me  was the way she told the story. The entire thing was pictured in Polaroid format with a little description and date of what was happening when, photographs, products and sketches add a sense of realism to the entire thing.

Most companies are supremely polished and cold, Sugru I feel that I could be apart of and invest my time in. Great way to communicate to people…

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Lost Type

Every so often something like this appears and I remember why I love the world I’ve chosen a career in. Here we have Lost Type Co-operative who are a collective of designers and typographers interested in revitalizing vintage type and making it their own. It’s based on a Pay-What-You-Want model with all the proceeds going towards the designers of the respective fonts.  The type faces have been used by the Obama campaign (Mensch), Bikes Fight Cancer, Neuarmy and and a bunch more! I’ve personally explored the sharp edges that Haymaker(typeface) puts on offer in the banner.  This is new and fun for me actually get up close and cerebral with typefaces.. so I can’t wait to play and pounce and hopefully not make the creators cringe internally.

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Design Cojones

I’ve been pulled in all 102928349827 directions since I revamped (-ing) this site.. I’ve been freelancing,writing my dissertation, getting artwork published,  putting lectures together and slowly weaning myself off the commitments wagon. I’ve had a few weeks to do some really interesting research about industry and draw from my own freelancing experience to put this out there..

{Six Freelancing Tips for Designers} 

Guaranteed to Keep your Pride and Cojones intact

1. Don’t Quit your Day Job. Yeah I said it – you want a constant paycheck? Stick to the shit your doing. ONLY when freelancing becomes a nice and steady gig THEN feel free to do so. I have been so guilty of this one…x2. Scenario One: My job sucks – will leave to make it on my own- Client bails.  Scenario Two: Big Client promises release from the everyday pitfalls of work and goes bust 2 months into it. 

2. Keep all your overheads low for as long as you possibly can. It’s rough seas out there: trying to make rent and pay your bills – you don’t need to jump the shark and hire out a studio space and bring people in and all that fuss.. NO. Growing doesn’t neccessarily mean success and in many cases results in going bust. Stay home, do up a nice workspace or go to a friends office and work. You have a big project and need help? Network with other designers/friends who are designers and be sure to put the costing into your contract. Need to meet a client? Pick a nice swanky restaurant, coffee house, art space near you or them – makes the meeting all the more interesting and exciting. 

3. Learning to say NO is probably one of the most hardest and useful lessons any designer/human being/person entrenched should learn to roll off the tongue – kinda like elocution lessons but for the brain. You can choose who you work with and say NO to work you don’t feel comfy doing.  Keeps cajonas healthily perky and organic.

4. If you finish a job quickly – sit on it for a while.  First hand experience of getting a nice fat cheque and getting the work done before the deadline with a disgruntled client sitting cross from me and watching their thought bubble saying: Why did I pay you so much?

5. Email/Call your clients every now and then. Funny thing happened recently, I thought, hey haven’t heard from that dude in a while- sent an email off and guess what, he had a small project for me.

6. Be sure to get the payment of the entire project before the last payment.. Now this is a super pro tip. With the recession on with clients getting all types of jitters that are money related there’s a simple way to guarantee your money in the bank. Perhaps you have a payment scheme thats over in three to four parts depending on the scale of the project. Be sure you get the quoted amount for the job by the 3rd payment so by the fourth you’ve guaranteed yourself a nice contingency fee just in case cadavers hit the fan. Let’s say they don’t pay – you don’t need to send them to the small claims court just yet – leverage is your friend – leverage is that last payment that they need to pay up for the next project. 


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Art Frieze: Review

I finally got the time and chance to attend this year’s Frieze in Regents Park to which I was greeted by an inviting piece of graffiti walking up from Great Portland Street. Too bad this wasn’t apart of the show .. or was it?!
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The Review  Inspiration **    Variety **  Mind Blowing * 

The ‘modern artists’ that were there seemed dated and precious. Not to say that there weren’t any show stoppers but predominantly I wasn’t deeply moved nor  inspired. I felt nothing as my eyes just hit the barrier of most canvases and completely disengaged. There was a quaint little plexiglass cube with toilet roll card inside…What happened? We live in 2011 and we still paint on canvas, draw on paper… is it really reflective of how we live  today? I’m no fool – art is selfish and a slave to self expression but we are at the beginning of the next decade in the 21st Century! WTF happened? Art Curators YOU are responsible for some of this crap!

Some of the art work present had the appeal of that of the short attention span – which can be exciting if you document a journey through ADHD but that of a blank canvas of which there were at least three..SERIOUSLY!? The last time it was partially acceptable was that of…. wait …never. Personally, blank canvases can no longer be allowed to participate in any show – it’s fucking shit and let’s down collections. What is the point? Implode me with your rationale.

I get it – art has been in this sod it state for way too long, at least at big galleries and shows keep funneling it in. We are so comfortable to the point where art doesn’t have the weight it used to .. for most of it. Frankly, I’m bored with what’s been going on – Selfridges window displays fulfill my deep need for a crazy narrative of some kind…but there were some equally enthralling pieces that made the show for me.

One of my tutors at uni once said to me once, ” Inji, if you can make someone feel an emotion as they go through your work you’ve achieved something”.. and there were a few gems that just dragged you across the room asking to be laughed at and admired closely. Here are my favourites:

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Top 5 Pieces At Frieze
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1. Tattooed Sculpture of a Man. The detail on this was ridiculous and intricate. The narrative followed through with with swarms of people circulating and trying to put the pieces of this man together as told through tattoo.
2. Approprietly titled: My Motherland can Fuck Your Fatherland by William N. Copley – This couldn’t be more appropriate today as it was conceived back in 1975.
3. Marxist Disco Cancelled – Need I say more?
4. Hobo Hallucinations – This was pretty mesmerizing to walk towards, the colours were so vibrant with such a strange character taking center stage.
5. Gary Neil with this beast of a painting just drowning out Damian Hirst and gang all around.. I felt like a bee in a hive amongst the 20 other people just wanting to get a decent up close encounter.
Although these were just amazing in both content and execution…Is this really the way we should be expressing the way we live and see our 21st century existence?
We are constantly typing away at our laptops, desktops, keypads isolating ourselves from contact with other humans by putting headphones on catching up on a playlist, friends and 1000s of little icons that help us escape our commutes. We are selfishly interactive with technology – art can still move you – but why can’t you move it? Touch it ? Abuse it?
Interact ? A reaction from the art itself?
I just believe that there are otherways we can express the way we can see the world and how we interact with it…maybe this is one way… a little gem from Yuri Suzuki.
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The Kerning Game

This throws off most of the students I teach every year. Kerning is something almost everyone should know how to do should you wish to pursue a career in graphic design or typography. Done by the crafty interaction designer Mark MacKay, who also is in the works of running an online education tool for web designers to learn all sorts of aspects of design and gardening. He runs a blog, Method of Action, where he helps answer questions by developers to understand aspects of design and how to go about it. It also has a wonderful range of info-maniac figures and articles on a wide range of topics.  I highly recommend any of you to at least have a go at the Kerning Game : http://type.method.ac.

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WHAM!BAM! Extremist islam in the can!

The 99 creator, Dr. Naif Al Mutawa has been under fire for his comics as it has been seen as contradictory to the traditional teachings of Islam. As traditional clerics are envious that they couldn’t draw awesome acid spitting camels with super powers, but in all seriousness, without a proper dialogue this could shorten the lifespan of The 99.

Through the wonders of PBS, Wham! Bam! Islam! is a documentary that takes us with  Dr. Mutawa through the heavy hand of Islamic Middle East(namely Saudi) and his vision to revolutionize the face of Arabs and Muslims.

Growing up in Kuwait, my hero was a japanese character called Daisuke from the legendary series, Grindizer  (known in the US as Mazinger). Later, my idols were confused with Robin Hood and Thundercats as there was nothing out there that I could personally relate myself, beliefs and lifestyle to. How brilliant is it when someone looks at the Islamic morals in a more positive and progressive manner beyond donka,donka, jihad, burka. I guess that’s where the danger lies with some clerics; The 99 confronts, questions and understands how we as Arabs live – and within the society anyone who isn’t an Islamic Scholar is seen as a foreign outsider with radical western views..

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